The process of creating our digipak was relatively simple and there wasn’t much disagreement between our group members. A large part of the creation of our digipak was done through graphic design elements that were created through heavily manipulating images, early on in the drafts and we continued them throughout the rest of the drafting process, only replacing small aspects. This certainty in our product from the start enabled us to have a relatively efficient design process and we have created a product that I am extremely satisfied with which fits our genre of alternative rock/pop-punk perfectly.
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After having researched similar digipaks in our genre, we concluded that a common theme in the digipaks was that the star was not the main centre of attention and that more graphic design elements are used to create a visually stimulating, unique design that reflects the music as an emotion, rather than representing the artist. The music that the album consists of is very moody, emotional and mysterious, which is what we kept in mind and tried to replicate when designing the digipak.
This was done through dark colour palettes and ambiguous patterns throughout both panes to connote a dark theme, as well as simplistic typefaces and eyes on the front cover to give a more open-to-interpretation feel to the album, which added to the crypticness of the product. The eyes being the centre of attention, and not the star, refers to the ‘paradox of the star’ theory (Dyer) and represents our artist as more extraordinary and distant. As well as this, the simplistic sans-serif typeface acts as a cultural code (Barthes) by giving the Digipak a modern, industrial feel. In conclusion, our digipak allows for the audience to relate it to the genre of alternative rock or pop-punk, but also allowing for unique interpretations of the digipak, which is what we were aiming for.
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