Final draft of the music video

Our music video challenges the genre in that our location for the narrative is in a park, but I feel this was a good choice because the tree-lined park landscapes help our star and the male actor stand out as quirky and socially reclusive character which is a convention of our genre – Indie synth pop. Under MES, the costume across the whole music video is highly conventional, helping to further represent our star as and indie synth star as other stars of the genre dress in gothic, ripped and torn dresses, lace, and 80s inspired clothing.

We succeed in communicating our star is a fairly new star at the start of our music video where we recreated a red carpet paparazzi moment. although unconventional this use of a convention challenge helped build up our stars personality in the spotlight giving some context to her as a character and that she can be both ordinary and extraordinary as a star (Dyer).

An issue with our narrative is that it is too predictable in that they “lived happily ever after” walking off screen holding hands at the end but I felt this was made up for through the interesting and uncommon introverted love story we told.

We used the jump cut frequently in the edit and tried to make our jump cuts on to the beat a convention across all music videos, not just indie synth pop. Our shots are steady and we manage to cut to close with the shot of the magazines and the lip sync in the performance but you can see our lip syncing is weak at times as Annabelle needed to really pronounce the lyrics which she didn’t manage to do throughout, but as a first go at a music video we decided we were happy with its overall quality.

Overall, the repertoire of elements in our music video successfully follows the conventions of our genre in the costume, storyline and shot types and the points where we challenged the conventions I feel didn’t end up looking too out of place in the constraints of our music video (Altman and Lacey).