Audience interaction with a social media page (analysis):

This is our group attempt at making a screencastify that explains our comparative analysis of how a group of professionals’ social media page interacts with their target audience. We split the paragraphs between us.

Whilst every professional social media page has formal conventions, we found that artists of the indie-folk genre like to include some fun photos too. Their pages primarily promote their work, products and tours. However, they do include some shots of them just being mates, like any typical person would see or post of their friends.

Focus Forward:

This task helped us understand why they post the media they do. We discussed these 5 questions: What is conventional about the page in terms of technical conventions. How does the SMP page encourage AIDA through its design and content? How does the SMP page enable the audience’s Uses and Gratifications? How far is the SMP page a good example of integrated advertising and how far does it encourage it to go ‘viral’ and use ‘guerrilla’ marketing to help promote its star? How is the star represented – ordinary, extraordinary, present and absent? This group assignment will help us, when we create our own social media page. Since we did a relevant band with the same social media app as inspiration, it will be easy to compare our work to there’s.