Timeline and Marketing Ideas:

 

We needed to create this marketing campaign, to fully understand who our target audience is. We also needed to grasp how we will reach them, and what would be successful for our band.

 

Physical Timeline Strategy:

 

 

This is the timeline we initially created. This helped us plan what posts and stories we needed to upload, and when. We were able to organise our posts, to achieve an exciting build-up to our band’s new album.  We used different coloured post-it notes to section our ideas into different categories. Our main focus is for our social media page to achieve AIDA (Attention, Interest, Desire, Action). Our way of grabbing the audience’s attention is to use our stories (and story highlights) to share important and interesting updates about our band. We will subtly hint at new releases, which will get the fans excited. We will create interest by reaching a bigger audience. The way we will do this is by using hashtags, and having brand deals with other big companies. To capture the desire of our fans we will add short clips, or behind the scene shots, of our new music video. We will also add a snippet of the audio for the song. This will get the audience hooked, and want to hear more. Finally, our attempt at creating action will be to make our own website. It will be linked to our band’s bio. This makes it easily accessible for the fans to click on. The website will sell merch and tickets for their tour. This support will be our band’s main source of income.

 

Some of our posts will be personal posts. This will make our band’s profile more personal and friendly. It will make their fans feel like they’re included/ updated in their life. It also addresses Dyer’s paradox of the star idea, that the stars are ordinary and extraordinary.

 

The brand we have chosen to collaborate with is “Timberland”. They’re a brand that sells outdoor clothing and accessories. They aim to “inspire and equip adventures up to get outside”. This fits our band and genre convention. They love the outdoors and apprentice nature. So they will be honest and respectable- by collaborating with a brand they truly like.

 

Sandbox Marketing Ideas:

 

 

These 3 sandbox marketing ideas are all relevant to our marketing strategies. This is because they all used their social media pages to advertise their new singles/ albums/ music videos. In particular, These three will help give us ideas on how to advertise our band and use our social media page efficiently.

 

Focus Forward:

 

We now have a clear layout for how we will upload to our Instagram page. We also have some ideas from other successful professionals that have also used their social media to advertise their new music. We know how important it is to create a united page for our stars. We will make them stand out from other bands by uploading personal, unique posts of the members. We will focus on the formal and general conventions that must be included.