Task 1 – Which genre?

It’s probably best to choose a genre of music you understand, like and can get excited about.

That said, some genres of music have very specific conventions and might be able to provide you with much more scope for design decisions and copy style. If you are undecided perhaps choose a very obvious genre, such as punk or metal

Research various genres – you will be amazed how many sub-genres and sub-cultures there are. These are just a few.

Task 2 – Develop possible names for your magazine. 

Use a generator app or a thesaurus for simple, catchy and genre specific names for your magazine. For example:

• Bonus, Fault, Exchange, Storm, Louder, Open Mic, Score, Epoch, Placebo, Audio, Stream, Hustle, Phonic, Whisper, N&U (new and unsigned), Orbit, Swipe, Double Tap, Like, Status, Plectrum.

Task 3 –Branding Ideas and Mission Statement

Create a word-cloud that includes all the words that relate to what might be your mission statement  for your magazine – its PURPOSE AND CONTENTS.  For example will you magazine feature: new talent, unsigned artists, fashion, concerts, festivals, be edgy, anarchic, energetic?  Address all 4 of the Uses and Gratification that Blumler and Katz talk about to ensure maximising your sales to ensure that your contents will appeal to their use of the text.  Include the name of the magazine in a different colour.

• Use wordclouds.com  or wordle.net or worditout.com

Here is an example word-cloud and mission statement from last year.