KEY TERMS: brand image, connotations, representations, star image, repertoire of elements, genre conventions.
After considering how genre is reflected in the design of a Digipak, you will now have to create a group padlet moodboard to collate ideas for your Digipak cover @ 20 images You must add comments as to why it has been included…
- the sallow colour palette matches her mellow star image,
- the distressed font helps represent the anarchy of the band etc.
- the provocative image is representative of her confident and arrogant nature of the band
Remember you are creating an album cover for the band/performer – not just the song you have done your music video for, although this will feature in the song list.
You should consider all of the following and find images, ideas to illustrate the feel of the Digipak design.
- Images – MES, locations, characters, designs, graphics, illustrations, photos etc
- Typefaces
- Colour Schemes
- Inspirational Digipacks – something similar?
- Logos
- Copy Ideas – text etc.
REREAD YOUR MISSION STATEMENT – THE BOARD SHOULD REFLECT THAT USP, THEIR VIBE, THEIR BRAND.
- Colour Scheme Designer (Mixes colours and find complementary ones)
- Colour Lovers ( a brilliant site with pallettes hex codes (copy and paste in Photoshop)
- Flikr (great images)
- Pintrest (good for typefaces, textures, design ideas…)
- Behance (Lots of portfolios of work from inspirational creatives)
- Typography to inspire (100 great pieces of typography to feed your inspiration)