You will do some preparation for an essay on:

“Digital technologies have transformed the media world.” Discuss with reference to the media area you have studied. 

In class you will recap on some key terminology related to the area of Digital technologies in the music industry:

• Globalisation – the idea that the world is a small place now due to technologies and cultures, countries and religions are now without borders
• Digitalisation – the process in which communication is now quicker and cheaper and has meant the world is one small market place
• Democratisation – the idea that with digital technologies, the world has easier and more equal access to news, commodities, products and the ability to communicate
• Converged Technology – the process by which multiple devices are now easily combined on one device to provide multiple functions.
• Cross Media Convergence – different media platforms using each other to spread the word using an integrated advertising campaign
• Web 2.0 – the web that is now interactive and fully open to producers and consumers interacting
• Streaming/Download – how music is distributed and consumed in this digital age

TASK 1

Then find your 2020 Music Industry case study index that most of you completed in lockdown.

Revisit it and also the Music Industry case study that your class will have completed too.

TASK 2

Now, on this sheet – put your name down and briefly outline who you are going to present to the class in a 60 second, open mic fashion.  This way, we won’t have repeat case studies.

TASK 3

Then using the following format, that you all used in the voicethread for the marketing case studies:

• Outline the case study – Headline – what is it all about – ‘Sony rule the world!’
• 2 x key – facts, stats from the case study
• 1 x key significance – include key terms such as converged technology, cross media convergence, target audience, globalisation, democratisation, digitalisation, viral marketing, Web 2.0 and hook back to why this is linked to how digital technologies have transformed the music industry.

TASK 4

Present your 60″ open mic Digital technology in the music industry case study to the class.  We will record them and then this will be a fabulous revision resource.

We will then use some of these ideas to prep for the music industry essay, you will start in class and complete at home.