REFLECTING ON OUR SLIDESHOW ABOVE:

Introducing a star to the media is a careful task, every type of presence the artist has online will shape their image – possibly drasticaslly changing the view an audience holds towards them. The brand created is circulated by promotion, integrated advertising and a range of marketing strategies e.g. guerilla marketing or synergy as referenced in the slideshow above. Our mission statement states: “Monroe, a name you will remember. She is on her way to be the face of pop music in the upcoming generation; her innovative, unique style is heavily influenced by latter R’n’B music which ensures her pop style is like no others. ‘GO’, the new hit single is grammy nominated, throwing this rising star in the deep end of fame. Listening to the inventive rhythms, one of a kind riffs and distinctive lyric writing will leave you wanting more.”. This enforces a extraordinary star image and brings the whole package of our artist’s social media presence together. As displayed in the presentation, our unique seling point is inventive and hasn’t been done before. Our artist has commited to meeting a new fan once a month and taking them on a luxury day in the life, alongside the star. This USP is crucial in order to keep our star image relatable for the target audience, leading to them viewing our artist as a role model. Stating a call to action when making a marketing plan is necessary to cover all bases and guarantee the marketing team and social media presence of the star is coherent. Using conventional marketing techniques and style choices is important when appealing to the target demographic, if a marketing team used unconventional strategies to promote their star, the audience is likely to reject the text. This means an audience won’t respond well to something new or different, leading to the star’s image and fame to rapidly defalte.

FOCUSSING FROWARD:

This post was crucial to complete before moving froward to our digipak planning, creating and editing. A clear plan isn’t negociable if a team wants to promote a star successfully and professionally. Going through the motions of a real marketing team is helpful in order to make our work as realistic and triumphant as possible. Reminding myself of the key terms, marketing strategies and typical audience demographics of the genre I’m working with – pop music – is beneficial when moving onto the designing stages.