So…I’m a media prosumer

Media is used for several reasons for an audience.Our task was to show the reflection media has on our common everyday life. There are 4 uses and gratification and they come from Blumler & Katz; Entertainment, Social Interaction, Personal Identity, and Information.The ways media has gratification in my life is; 

-For Entertainment there’s Netflix and spotify

-For Social Interaction there’s festivals and Facebook

-For Personal Identity there is food and movies

-For Information there is bbc news.

Media is portrayed throughout various methods, we can even be subconsciously looking at media, as it is displayed lots of social networking apps, such as Facebook.  

This knowledge will have an impact on my products because I will keep in mind how it needs a use of gratification, and even if it needs more then one. For my magazine it will help be able to guide it onto one of these uses. Although having more then one use will be beneficial as it will widen the audience, meaning a impact on profit.

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