Audience Profiling

Above is a magazine where I have deconstructed the psychographic and demographics which is shown through the key above. Psychographic information might be your buyer’s habits, hobbies, spending habits and values. Demographics explain “who” your buyer is, while psychographics explain “why” they buy. Demographic information includes gender, age, income, marital status – the dry facts. These both help as it implies what your audience likes, and other things linked to it to make your audience the happiest, implying the greatest success rate as a producer.

They also help as a producer to target the audience, also audience segmentation is used to divide the audience up making it easy for the producer to sell their product. This will help with my product in the future as it means I am able to make my product more appealing and target the audience hoping to make my profit greater.