My Audience Profile

Above is a dating profile I created, and I used google slides to design a profile for my target audience which they might upload to a dating site. So above are the psychographics of someone who like R&B genre music.

I researched some of the main artists linked to my genre using https://today.yougov.com/. I found demographics from my genre which has helped me create my dating profile and also will help me find my target audience. I chose two big, well known artists; Beyoncé, and Rihanna and found their demographics as shown below.

So from my research I have found out the demographics are:

• The gender is mostly equal although still more popular to women
• The music is more popular to millennial with Generation X close

When producing my product this will help me encode my ideas, which hopefully my target audience will be able to decode and have a preferred reading of the text. These ideas include; competitions, quizzes, fashion advice to keep my audience interested and addressing the ideas of the uses of gratification theory by Blumler, and Katz.