Branding Moodboard

Here we used padlet to create a moodboard of inspiration for our digi pack, we included various things such as album covers, writing, colours, photo shoots of other artists and more. It helps us gather ideas for our own digi pack, and learn more about the genre and it’s demographics.

We have looked at the connotations of the images below we have enabled us with ideas we believe our target audience will take interest in. It is clear the brand image has a massive impact on a digi pack which follows the genre we have chosen.  The repertoire of elements also plays a massive part for our digi pack as the star is the main image on the front and the audience will decode connotations about her from her stance, pose, facial expressions ect.