Hand drawn mock up

Below we created a hand drawn mockup or the front and back of our digi pack. We made 4 of these each with different idea but trying to follow the same conventions. Not only did we want to focus on the star image which is common within our genre we also wanted to include some idea of a narrative, for example the idea with the bed which would link to the song ‘We don’t have to take our clothes off’. As a creator we are also hoping to encode a message to the audience which follows the performers main song; this would also link in nicely with our music video, which the audience would be able to decode and the message could speak to them on a personal level.

It is all about using the conventions but also developing them to create something unique and ensuring that your audience get a preferred reading.  Whilst creating repertoire elements we also want to keep our star different to others so she stands out as an artist. Not only do we want to stick to familiar expectations so it fits with our target audience but we want to expand and slightly challenge those expectations.