Production meetings are important because they help the group know who is in charge of what costumes and what equipment. It shows us on the day what we need to bring and who needs to bring it, which also helps the person who has responsibility to not forget.

The risk assessment  is key when planning a shoot as it will determine what areas of each location are safe and what things we should avoid. This has also helped organise us for the key places we want to go.

The meta narrative of our star image is helpful to know as it is important to represent an image to the audience as it constructs her beliefs and values. We want to follow this so it appeals to our target audience. 

Our main purpose of the music video is to promote the star, sell their music, and make as much money as possible.

Richard Dyer talks about the paradox of the star and how a star image is made up of an artist appearing extraordinary yet ordinary and relatable at the same time.

This is a canva we created portraying the star image of our artist, which includes key words which describe her. We want her to come across and friendly to attract and welcome an audience, bold and vibrant using colourful clothing and accessories to make her stand out, and positive and self-assured to make sure the audience see how confident she is in her song. This will help us to interpret her as energetic and relevant to modern pop culture.

We asked permission from the artist to use her song for educational purposes to avoid copyright issues later on in production.

FEEDBACK:

Positive areas:

• Decided to do it in an industrial setting to reflect society
• We decided on outfits and colour scheme
• Decided Alice will be in performance and narrative but will be cautious that she needs to film as well
• Got a good narrative idea which can send a message to the audience
• We have found out what days work best for us so that we can meet to film

What to work on:

• The ending needs to be clear of what we are trying to portray
• Identify more places to film so that there can be more varied settings in the narrative
• We need to think of ways that I can do some filming
• We need to borrow a camera

We will use this information to reach out our target audience and present our narrative and mise en scene in a way that attracts watchers of Ella Eyre.

Why we chose the song:

• We chose the song “We don’t have to take our clothes off” by Ella Eyre because we felt that the song is meaningful and we can make a video that carries a message about the pressures of society
• The song is also a cover so when people hear it they don’t have a fixed image of Ella Eyre being the singer and therefore we have more freedom to portray and illustrate scenes.
• The song also doesn’t have a music video so we have the freedom to make up something entirely new

We Don’t Have To take our clothes off by Ella Eyre