Below is a screenshot of our SMP for our artist. We have completed 8 posts so far and we are planning on developing this much further to develop his star image and engagement with his audience.

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We have included all the conventions of an indie rock Instagram page such as; short, simplistic sentences that inform the audience and allow them to engage with the audience, as well as a basic colour scheme such as black and white. We aimed to portray him as extraordinary in the ways he performs and promotes his work, yet ordinary – this ordinary aspect of Dyer’s theory enables him to connect with his fans and develops his and his audiences personal identity.

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Targets for improvement

• Create some form of merchandise to allow the audience to interact with our star more and promote his brand
• Integrate more of the conventions from our music video and digipak to bring each of them together as a package rather than individual components
• Make posts/highlights promoting physical copies of the album
• Promote more collaborations – either with other artists/bands or other brands eg.crocs – another form of integrated advertising – cross media convergence to further engage
• Try to link in more political issues to educate and inform the audience about relevant things that are happening in the world – this will also encourage more understanding of our stars values