Our teacher sent us an MP3 link to an analysis of our SMP. With this feedback we are able to decode this information and translate it into what we have done well and what improvements need to be made in order to create a highly successful SMP for our indie rock star image.
(Usually this would be completed as a screencastify however, due to technical issues this was not possible)
Feedback from teacher
- Aesthetically pleasing
- Nearly nine posts
- Noticeable that there is no release of the album or MV
- More posts of the star himself once received images from him
- Good performance posts – important so that the fans know that they can see Lukash
- Charity post – excellent for promoting the stars ideologies and beliefs – encouraging personal identity
- Teasers – build tension and create engagement
- Live performance posts – show people that they can see him and make him present in their lives
- Promotion of a tour – important as it is where Lukash will make most of his money and sell merchandise
- Good radio interview post – cross media convergence
- Spotify included – call to action
- Trailer – fantastic
- Synergy missing with another company or brand – offering promotions?
- Lots of good stories / highlights
- Getting audience involved on polls
- Clever Sunday roast story that links to album once released
- Put album in
- MV release
- Good politics, charity, supporting values and beliefs
Targets for improvement
- We must add more posts, especially those regarding:
- The release of the MV
- Release of the album
- Synergy which could possibly encourage promotions and offers
- Add in some performance clips on the stories for highlights?
- Make some GIFs or moving graphics to add to the feed to reinforce engagement and interest for our consumers