Consider the following areas and write script to read whilst flicking through the chosen website as a group.
Consider Blumler and Katz Uses and Gratification:
- Entertainment
- Information
- Personal Identity
- Social Interaction
AIDA
- Attraction
- Interest
- Desire
- Call to Action
Professional Examples
TASK
Create a Screencastify which explains, discusses and analyses one of the professional websites above.
Your voice over should cover:
- Navigation of the website
- The links to social media
- The content in the website – Uses and Gratification
- The design of the website in relation to their other media (video and digipack)
- It should include the appropriate terminology for website conventions and forms and appropriate audience theory.
Here is an example analysis from Mr G. Does he cover everything?