Music Video – detailed analysis

Here’s a music video we’re going to complete a close analysis of, Katy Perry – Chained to the Rhythm:

You should type  up that analysis and embed it into the post called Close Analysis of Music Video.

Here is a blank version of the form you can use.

To supplement this, you must do your own close analysis. Choose another video from the list suggested and use the sheet attached (make your own copy) and do your own analysis.

This work is important as it shows that you are able to deconstruct the narrative, performance, star image and generic & technical conventions of a music video. This will help inform your own production ideas and help prepare you for the exam by starting to use all the terms that you need.


Kodaline – Love Like This

Lana del Rey – Born to Die

Taylor Swift – Wildest Dreams

Christina Aguilera – Say Something

Foo Fighters – Pretender

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Music Video – Forms and Conventions

This week we’re going to be watching some of the videos from this playlist. They were carefully chosen because as they illustrate many of the conventions typical of this media form.

You need to study these videos carefully so that you understand the following:

  • The media form
  • Technical conventions
  • Features typical to the genre of music.
  • Narrative conventions and structures.

You must be understand these things in order to be able the develop and devise videos of your own video and knowingly use, challenge or subvert conventional features.

Complete this form and make a copy yourself and then save as a PDF and upload to your blog.

Here are some other suggestions but try and get a range of genres and different narrative/performance ratios.

Narrative Only

Performance Only

Performance and Narrative (disjunctive)

Narrative Only

Narrative and Performance

Music Video – background/history

A couple of videos about the history of music videos to put your own production into context. there was a time when music was only listened to on the radio, live in concert or watched on TV.  Music videos, as you know them, are now an art form and medium in their own right – they make millions of pounds/dollars for the artists, producers and distributors involved. You can even do ‘degrees’ in music videos now.

MTV WAS A GAME CHANGER….IT BECAME ABOUT THE IMAGE, NOT JUST THE MUSIC.

Preliminary Task 2 – Tell me a story

In the next three sessions you are going to complete a short production task, which is designed to advance your filming and editing skills ahead of your music video planning and filming days.

cutting-room-editing-film_med
Thank goodness for digital editing!

To complete these tasks effectively you’re going to have to think carefully about how the edit is going to look at the end and ensure that you film all the shots you need.

PRELIM TASK 2 – BRIEF

You should film a very short narrative sequence but with no dialogue (you can add music later/sound FX if required).  It  should last no longer than 25 – 30 seconds (@ 15 shots).  IT HAS TO SHOW ACTION AND REACTION.

You will create a storyboard.  However, you decide to do this, you will have at least 15 shots for 30 seconds of film.  Include:

  • an image – stick people will do
  • type of shot – LS, CU, Tilt, Pan etc
  • description of facial expressions/action

POST IT NOTES – allow you to move shots around without re-drawing everything.

  • Image result for how to storyboard using post it notes

or

Story Board 01

Image result for storyboarding on a sheet

Additional Information:

  1. Remember to remind your actors of any specific costumes they might need and you and your partner need to organise props, locations  around the school etc.
  2. Shoot for continuity using to condense time and space.
  3. Use speed in the edit to infer tension.
  4. Use close ups to show reactions / expression of the person – many of you missed these essential narrative moments in the Prelim Task – don’t do it this time.
  5. Shoot to edit at least one eye line match – significant object/person
  6. Edit in at least one match on action – again, many of you missed the detail and purpose of MOA in the Prelim.
  7. Use an establishing shot and stick to the 180 degree rule.
  8. Remember the rule of thirds and basic compositionlead space etc
  9. You can add some movement of the camera this time if it helps convey the narrative.

ASSESSMENT CRITERIA
It’s also a good opportunity to look at the assessment criteria relating to filming and ensure that you take those into account during your planning and filming. They are:

1. Holding a shot steady
2. Framing a shot
3. (Shooting a) variety of shot distances

You should do the following in the post:

  • Outline the task and what you are learning (use the success criteria in red above)
  • Embed the video
  • Embed and link the storyboard as a pdf (scanned from Photocopier)
  • x 3 bullet points of strengths
  • x 3 bullet points of weaknesses
  • Summarise what you have learnt about editing in preparation for your music video production.

SOME SUGGESTED SCENES – action and reaction.

  • You get out of a car with your instructor and she hands you your pass certificate with reactions.
  • You give someone a bunch of flowers and they open the card with reactions.
  • You score the winning goal in basket ball with reactions.
  • You give someone a letter and they open it and read it with reactions.
  • You open your school report having been given it by the teacher.

 

Finalising your Preliminary Task

  1. Export your video from Premiere Pro (use an H.264 file format & match source attributes);
  2. Upload your video to your YouTube channel;
  3. Copy the embed code underneath your video in YouTube;
  4. Paste the embed code into the text tab in your blog or go to add ‘Add Media’ and ‘Embed media’;
  5. Then cut and paste the following sentences into your post and complete the sentence stems…
  • I have used the following camera techniques…
  • I used these techniques to create a sense of/that….
  • I have learnt to use the following continuity editing rules…
  • I used these rules to…
  • I have learnt to use the following tools/techniques in Premiere Pro…
  • I used these tools to…
  • If I was to do this project again I would do some things differently,…

You should also embed your Script with its annotated shot list.

The Blog League for Music Video starts this week.

NEW BLOG LEAGUE and Brief

Here is the link to the new blog league.

Bookmark it and start as you mean to go on – a blog post a day is the way to an A or actually keeps Mrs C away!

You need to add in the new BRIEF on the home page at the top of the page before Component 1, the Music Magazine.

Component 3:

‘A promotion package for the release of an album, to include a music video (major task), together with a website for the band and a Digipak for the album’s release (minor tasks).’

The Preliminary Task

The preliminary task is a compulsory piece of coursework that all students must complete as part of their Foundation Portfolio. The purpose is to train you in some basic camera and editing techniques, that you will then use and develop in your main production piece.

It’s an opportunity to learn some new skills and whilst it is coursework it doesn’t matter if it goes wrong, as you don’t get any marks for it. However, if you don’t do it and embed it into your blog it will cost you 15 coursework marks!

The brief for the preliminary task is:

“A continuity task involving filming and editing a two characters in conversation, with one character who leaves the room’.

This task should demonstrate match on action, shot/reverse shot and the 180-degree rule.”

You should copy and paste the brief as a post into your blog.

 

Examples

Here are two example preliminary tasks made by the media teachers, spot the mistakes:

Here is the script which we would like you to use on the shoot.

You will be working in pairs for this task and should film about half of the shots each. As actors you do not need to learn the words and the present can just be in a plastic bag.

  • Please annotate the script with the shots you will want to use  – CU, ECU, LS, MOA, SRS etc
  • The camera has to stay on the tripod and try and avoid movement shots at this stage.
  • Keep the script and annotations as this will be uploaded to the blog too.
  • Make sure you film the person leaving at the end.

EDITING – TV DRAMA

The four areas which you need to understand to complete a textual analysis of a sequence from TV or Film are:

Collectively called ‘micro features’ and are

  • Camera
  • Mise-en-Scene
  • Editing
  • Sound

You are also going to making a music video soon and editing is an important skill to learn to communicate meaning and help represent narrative and characters.

Here is a handout on editing terms and definitions.

Slideshow on Editing:

Practice Sequence

Identify and analyse the editing techniques in this sequence.

template for completion is attached here or in classroom.

PROJECT FOLDER MANAGEMENT – IMPORTANT

PROJECT FOLDER MANAGEMENT

You must use proper file and folder management during any project.

Please follow the instructions below for setting up your project folder on the Media / Film computers.

Some of the file types may vary, so if your doing a print project the edits will be Photoshop or Indesign Files instead of Premiere Files. Equally your drafts will be PDFs and Jpegs rather than video files.

First 3 lessons back

You have 3 lessons to ensure your blog and product are completely done and dusted.  There will be no more lessons after Lesson 3 this week. We will be moving on to TV Drama editing and then next week we start the Music Video preliminary tasks etc.

We expect everything to be on the blog and completed by Monday 4th March next week when the blogs will go off line and the new Component 3 blog will start.

PLEASE MAKE EVERY EFFORT TO ENSURE THAT COMPONENT 1 IS AS GOOD AS IT CAN BE – MAXIMISE YOUR CHANCES TO GET AS MANY MARKS AS YOU CAN FOR YOUR COURSEWORK.

IN THE MEANTIME – THE GOLDEN GREGSONS (Tuesday 19 March).

YOU MUST EXPORT YOUR MAGAZINE FOR SUBMISSION TO THE GOLDEN GREGSONS on by the end of this week.

Mr Gregson needs the final products as soon as possible so that he can compile the compilation tape for the Awards Night. If yours is not on the tape – then it won’t be entered for consideration.  Follow the instructions on the post in the blog VERY CAREFULLY.

THOSE WHO HAVE FINISHED – GO THROUGH THIS CHECK LIST OF PERFECTION!

  • Ensure all the CCR’s are as detailed as possible and that they are in order (4, 3, 2, 1) in the CCR1 and that all the post titles look the same.
  • Has your teacher given you feedback on them? They are worth a lot of marks.
  • Make sure your blog is bootiful – get a friend to proof it.
  • Personalise the blog so that it is Media focused.
  • Make sure it is in order.
  • Make sure there are PDFs attached to all jpegs.
  • Make sure the embedded presentations are shared correctly (public) so that the examiner can view them.

And if all of that is done:

go to guernseymedia on youtube and start looking at Music Videos from previous students’ work.