Before we begin planning a marketing campaign on social media it’s important that I did my research on the key features of instagram and how the social media platform is conventionally used to construct their star image as well as promote any projects like albums or tours.
Some key conventions are:
- Profile Picture
- User Handle
- Highlights
- Reels
- Bio
- Follower count
- Posts (pinned or carousels)
- Verification Tick
I chose to analyse Tate McRae instagram page and feed as she is within the same genre of my star as well as has a similar star image that I’m aiming to construct. Therefore, I also chose her as I know she currently is promoting the new release of her album coming in December so it will be interesting and useful to see any techniques of promotion to really get a sense of whats conventional.
Blumler and Katz would push forward for stars to use social media platforms like instagram as it allows ways for an audience to be entertained, informed, reinforce their personal identity as well as give them a platform to allow for social interaction. For example, fans can all comment on the artists posts meeting fans alike as well as possibly communicating with the star themselves with using direct messaging and comment replies. Furthermore, Dyer would agree as it also serves purpose in the construction of this ‘Paradox of the Star’ identity allowing ways for the star to appear ordinary yet extraordinary easily as stars can use stories to post real time clips of their day to day lives.
Social media marketing, is evidently a very popular and efficient way of marketing due to its cheap, easy and accessible nature. My team collectively decided to promote and market the album on the platform of instagram as it not only fits our target audience age demographic of young adults/teens but also the platform we are most familiar with.