To research how an audience interacts with a social media page I decied to dive and anyalyse a musican simular to my star and see what she utillises to genrate engament and promote interaction.

The star I have chosen is Olivia Rodrigo, who is a famous pop singer with the same audience demographic of my star being young teenage girls.

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This research has not only be very useful in recognising key techincal conevtions of a social media page but has also given me an insight of what we need to include to create an engaging social media page for our star. For example, I have noted that Rodrigo used very good mix of posting promotional material as well as her ordinary (Dyer) life which really creates this authentic feel which to an audience is much more enticing to interact with then just a whole feed of advertisments. From this I have now gained lots of knowledge of what a well executed social media page looks like so I now know what I need to include in my promotional page as well as changing certain aspects up to make our promotion stand out in more boosting audience engagment and interaction.