Here is our first draft of our social media page we created of our star to promote and market the upcoming realse of her new album ‘Euphoria’. We chose a consitant colour scheme of purple, blue and pinks and followed a retro nostalgia theme to fit our brand identity by including props like a vinyl and digital camera. So far we have realsed teaser posts hinting at an upcoming album as well as a teaser trailer for the music video. Moreover, we have included some synergy with the brand Juicy Couture which is a very nostolgic brand inkeeping with our brand identity.

Posts

Stories

Here is my personal self assemnet and reflection of our Draft 1, click to view as a PDF

Upon reflection we have made good progress so far and we have successfully  linked elements from our music video as well as digipack to overall create a sense of brand cohesion. Thinking forward we need to include some more interactive features and start designing images/posts to promote other ways to make money like tour dates, physical copies and merch as within the music indusrty this is the main source of revenue to the actual music they make.