Final Music Video Draft

After months of hard work we have finally completed the production of our music video ‘Last Friday Night’ part of our promotional package for the upcoming realse of a new album. A music video is a promtoional tool to our brand (Goodwin) which allows us to establish our brand identity as well as construct and represent a star image as ordinary and extrordinary (Dyer). Within the competitive music industry it’s important to stand out and have a USP amongst other artists which can be done by following and challenge certain music video conventions. We followed an illustrative narrative recreating and mirroring the lyrics of the song being about a party where we used a non linear structure flashing back and forward not following a chronological order which is conventional to a post mordern text. We overall created a fun, exciting music video to capataivate the audience promoting our star and her upcoming album realse in order to boost sales making a profit.

Throughout this task I have developed many different skills in production like cinemotgraphy, production design, directing as well as skills in post production like editing using industry proffessional softwares like premire pro. All these skills have been very useful and has allowed me to gain valuable experience for potencially working in the media industry or even valuable core skills such as leardership and team collbaration.