Mock ups are used to be a blueprint for the final product. My group has created a mock up for our album ‘As You Please’ by pop punk band ‘Sonder’. This has allowed us to gain an idea of what techniques we will be aiming to use in image manipulation softwares like Photoshop.
Due to our genre having a large amount of sub-genres, it allows us to have a lot of creative freedom because anything we produce could be argued to be conventional, as long as it conforms to some core conventions like not focussing on star image and rather overall aesthetic. This is an advantage, but also a disadvantage because there aren’t a set of rules we can follow to ensure that we achieve our audience’s preferred reading (Hall) which means that it may prove difficult. There a few changes that will need to be made to our Mock-Up, such as some fonts, images (to avoid copyright infringement) and overall composition of the Digipak, but as long as we stick to the correct repertoire of elements (Altman), then we should create a product that is successful in appealing to our target audience,
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