Businesses will only pay for an advert in a magazine if it fits their target audience. For example, a beauty brand its going to put their advert in a football magazine as they know that the primary audience is not going to the same.

I have had to use the demographics and psychographics of rap or drill listeners to get adverts that appeal to the correct audience.

Advert 1

I have chosen Coca Cola as one of adverts as many people like Coca Cola and it appeals to a wider target audience. This is good because it means that whoever reads the advert is going to be interested in the advert. They will sponsor my magazine because they are a big company and have enough money to pay £100,000 to gain more sales.

 

Advert 2

I have chosen the Kanye West ‘Stronger’ poster as it it relevant to rap and is a music related advert. It will get people to listen to Kanye’s song in a familiar poster that was used during the war which means that people have seen this format before which has a chance to increase his revenue so I am sure that he will be delighted to pay £100,000 to put an advert in my magazine.

I appreciate that this isn’t going to be marked but for the purposes of presentation, having an extra page in the magazine and helping me make the Flipsnack platform work better. Nonetheless it was an interesting exercise in reaffirming that I know who exactly my target audience are

My Cover Page – Draft 3

 

What’s New?

• I made the orange stripe look better and more centered around the text
• I added a dollar sign next to the price
• I organised the pug and made the text fit in the lines
• I changed the text colour on pug to white
• I moved the date and price to make them look better

 

My Contents Page – Draft 3

 

What’s New?

• I updated the drop shadow on the text
• I changed the colour of the writers message to the reader
• I added more white
• I changed the layout of the page numbers
• I have added the page number to the page

 

DPS – Draft 3

 

What’s New?

• I made the dollar sign yellow
• I made the byline more legible
• I made the third line of the title less squished
• I changed the quote font
• I changed the position of stand firs

 

Teacher’s Feedback

With listening to my teachers screen castify these are the changes I have made:

Front Cover

• Sorted out pug
• Moved text to make the model less dark
• Made banner narrower
• Added another cover line
• Made some cover lines yellow

 

Contents Page

• Lighted the image
• Changed the font
• Added a caption for the model
• Sorted out alignment of the cover lines
• Added a signature of the editor
• Changed the editors notes

 

DPS

• Moved the quote down the page
• Made column the same width
• Made the article title a better size

My Double Page Spread

 

What’s New?

• Added ‘Listen on Spotify’ logo
• Added a byline
• Rearranged the layout
• Added page numbers
• Remade the title

 

What’s Next?

• Make the dollar sign yellow
• Make the byline more legible
• Make the third line of the title less squished
• Change quote font
• Change position of stand first

My Contents Page

 

What’s New?

• I completely revamped the design
• Used a different photo
• Added the same faded orange stripe that was on my front cover
• Added a border around the model to make her stand out
• Updated the fonts

 

What’s Next?

• Update the drop shadow on the text
• Change the colour of the writers message to the reader
• Try to add more white
• Change the layout of the page numbers
• Add the page number to the page

My Front Cover

 

What’s New?

• Some of the fonts have changed to make the cover more interesting
• I highlighted the key words in the cover lines to draw the readers attention
• White outline of the model to make him stand out
• A faded orange stripe to highlight the text
• Moved the pug down to the bottom left

 

What’s Next?

• Make the orange stripe look better
• Pound or dollar sign
• Pug needs organising
• Change text colour on pug to white
• Organise date and price

Double Page Spread

 

Reflection

This is the first draft of my double page spread, I think that I came out well and I like how everything is laid out. The edited colours makes the image stand out more and your eyes are drawn towards the piercing blue eyes to try and establish a connect with the star. This makes the article fell more personal and allows for a better read.

I also like how headline alternates the colours and associated with playing cards, this further illustrates the “gambling” theme of the article. This makes the reader intrigued to see what the star is gambling for and about. This entices the reader to read the article and look up who the star is and what sone they are going to be releasing.

Although it is a good, there are some things that I need to improve to make it better:

• The article is not the correct length so I will need to extend the article and make it fit the space better.
• I need to go through the article and make sure that it makes sense and that I haven’t missed out any words.
• If I can make the body of text bolder then it will be better but if not then it is okay how it is.
• I would like to add more a gradient in the background from top to bottom so that it flows with the movement of your eyes when reading the text.
• One of the paragraphs is slightly too big.

With these ideas in mind I need to go back into InDesign and make these changes where appropriate to improve the design of my double page spread.  My second draft will be a better copy of this draft with a few changes to make it more conventional but also personal to me.