Question 2: How does your product engage with audiences and how would it be distributed as a real media text?
My screencastify:
Transcript:
Introduce your magazine, name, genre…
My magazine is called punkzilla. It’s a bright, quirky, exciting magazine that fits the aspects of the punk genre.
Describe your brand values/ quote your mission statement?
My brand values quality over quantity. Its aim is to raise awareness to punk- and fit the stereotypes the genre has. It will help individuals embrace their individuality and personality without feeling ashamed. This is different from many other magazines that only reference punk as its stereotypical traits, such as being; “bratty”, “rebellious”, and “aggressive”. My magazine’s cover stars will look and talk like other punk magazine cover stars. This will help to show what theme the pages have.
Who are your target audience?
My target audience is primarily men or women in their 20s. This is based on my research, which showed me that it’s the younger generations who prefer punk music/ style. Particularly, men have the highest listening views to popular punk bands (like 5SOS, Kiss, and My Chemical Reaction).
Why would that audience buy your magazine?
This audience will buy my magazine because they will be interested to read about my cover stars, hidden secrets and stories. They will want to relate to them, and will have felt similar things. It will also encourage them to embrace punk. My magazine will be good for any newbies that want to find the best artists and concerts going on at the moment. The overall aesthetic of my magazine eis very fitting and eye-catching. For example, my big masthead typeface clearly draws the viewer’s attention to the word “PunkZilla”. Then the clothing and props that my main cover stars wearing/ holding will convey the theme of rebellion and quirkiness.
Who would you want to work with to distribute your magazine?
I would like to work with KERRANG or NME magazines. These companies are well known and regularly publish punk themed magazines. So they would be a great way to increase sales and popularity for a new magazine/ brand. My magazine is similar to their older publication so it would fit into their image. The radio station links are also probably the same as its the same genre of music.
What sort of advertiser would you hope to attract?
I would either like to attract a makeup brand that sells bold eyeliners, bright eyeshadows and striking lipstick shades. This would be a good advertiser to use because it fits my magazine’s make-up tips/ styles page. Or I would like to advertise with a jewelry brand that sells unique accessories, such as; necklaces, earrings and bracelets. These advertisers specifically link to my audience because they help everyone accessorize differently. It also helps create the unique image that punk individuals have.
What strategies do you have for distribution? How will you link your print content with online content? Have specific ideas, examples, stats and facts to back up your proposals.
My strategies for distribution are to include many interesting celebrity gossip facts/ secrets, have a reasonable price it’s sold at, and include advertisements that are very popular. I will also have a website for my magazine which will include online content. That way I’m reaching two different audiences. The digital print will have similar contents and layouts that link to my magazine. They will be able to access the online content via a code.