We have thought of 4 ideas that we could use to engage with our audience and promote the release of our album. They consist of a campaign, a competition, an Instagram filter and a TikTok sound. They are listed with details below:

Campaign – inspired by Faithless’ campaign

• This campaign is designed to encourage the audience to post images of their Sunday roasts with the hashtag ‘#sundayroast’
• With the strong correlation with our album cover being a roast dinner, it will allow consumers to recognise the hashtag and associate it with Lukash’s album
• The benefits of hashtags are significant in creating a wider fanbase for our star such as; an increase in audience engagement, attract followers to a certain niche, strengthen brand/star image to help reach that target audience

Competition – inspired by Phoebe Bridgers campaign 

• This competition will utilise the booklet in the cover of the album
• Lukash will sign the inside of 12 of the booklets and the idea is that if someone purchases a signed album, they receive a prize – such as; a ticket for front row at a concert or a private concert
• A competition like this will encourage our target audience to buy the product and will create excitement and engagement with our star and consumers 

Instagram filter – inspired by Phoebe Bridgers campaign

• The idea of this campaign is to work with Spotify to create an Instagram filter to go alongside a song release
• As well as promoting our star and his genre, this is an example of cross media convergence – which attracts a mass audience in itself
• Lukash would repost these filters when a fan uses it, reminding the audience that the star does interact with his fans

TikTok sound – inspired by Clean Bandit’s campaign

• This form of cross media convergence is something that could easily promote our stars music very quickly as there is a wide audience that use TikTok sounds frequently – encouraging engagement with our star
• TikTok sounds are a very effective way to get music to a wider audience and due to the fact the sound will play over a personally created video, it means that the audience can adapt the sound to however they want to portray it – allowing it to be unique to not only the star but the consumers too

After completing research on campaigns, we have then created a timeline of what we think would be beneficial and effective to post on our SMP:

We have decided to plan for 9 Instagram posts for our SMP. We have started our posts with some lyrics from one of our artists songs. This will entice the audience and make them excited for when the song is eventually released. From then on we will continue to post things such as behind the scenes, tours, the album cover, interviews and of course the final release. However, along with that we are including a post regarding the charity that our artist is supporting – this will make him come across to the audience as different him from his extraordinary stardom and allow him to connect on a more intimate level with his fans. Another thing that we have chosen to include is a campaign and a competition. This is designed to draw the audience in and enable our star to engage with the audience more thoroughly, as well as have the audience get excited and interested in what our star is releasing – generating more attention towards his product and the music he produces. We may also have additional posts that we have not written as a part of our timeline (as this is just a guide), such as; advertisements for merchandise. This form of integrated advertising will promote the star to an extent where people will recognise him and his brand more frequently – widening his audience.