TASK:
A Dragon’s Den style sales pitch to a distributor for your magazine:
Here is an example from last year:
You must address the following questions: There is a template in Classroom for you to use.
First of all address yourself and introduce your magazine, name, genre etc and that you are here to get investment in your new venture from the Dragons Den.
- Describe your brand values / mission statement?
- How will your magazine be distinct from or similar to others?
- Who are your target audience?
- Use Yougov, image and profile + other details.
- Why would that audience buy your magazine?
- Must link to Uses and Gratification.
- Who would you want to work with to distribute your magazine?
- Which of the big magazine groups would you hope to work with?
- How does your magazine fit with their existing publications?
- What sort of advertiser would you hope to attract?
- Link to your two selected ads & explain.
- What strategies do you have for distribution? How will you link your print content with online content?
- How can a print magazine survive in digital world?
- Some answers & thoughts
- Increasingly sensational celebrity gossip stories – Churnalism (cheap and easy)
- Freebies.
- Reduce cover price (free) & rely on ad sales.
- Link to enhanced digital content on website.
- Employ social media to promote our brand.
- Audience participation & interaction (Uses and Gratification)
- Link digital content back to print, whet the audience’s appetite, require the audience to buy print version to get full details.
- Use a paywall for online content.
FILMING AND EDITING
- You will then film yourself (ask a friend to frame the camera) and then upload the footage to Premiere Pro.
- Your teacher will help you set up the folders, download the footage and then show you the basic of editing on Premiere Pro.
- You will edit in the ‘questions and noddies’ from the teacher filmed footage.
- You will also add in any jpegs as inserts that will help illustrate your pitch.