REMEMBER TO USE THE TERM ‘CONVERGED TECHNOLOGY’  – ESSENTIAL for this question – it refers to devices that carry out multiple functions i.e. cameras, recording, online, software, storage etc

For this CCR, you will need to revisit your technology journey through Component 3 which comprises of your Music Video, Digipak and Website products.  You will be using your production skills reflection to help craft and populate this response.

Much of the work for this question has already been done in your Production Skills posts so use the screen shots and examples and use your reflection as the script.  Do not reinvent the wheel!  So collect the screen shots and images and the commentaries and collate/compile them into one place.  You will have to start some from scratch though.

TASK

You will create a max 5 minute Premiere Pro presentation using actual clips from your video, stills from your DP, Website and Music Video and screen shots of the skill/technology being used (the ones you used in your reflections will do).

You will record a voiceover to sync in to the various examples of how and where the technology was integrated/used/applied/implemented in the product .  The most important aspect of the commentary is that you specifically cite how the technology/skill impacted on the product – try and find a specific EXAMPLES: moments, shots, episodes, looks, scenes, edits, transitions, acting, costumes, looks that help evidence how, IF APPROPRIATE,  star image, representation, genre, narrative, audience were affected.  BUT ALSO HOW DID THE TECHNOLOGY HELP THE PROJECT?

Avoid:

•  the skill made it more professional URRGGGGHHHH! 
• It made it more attractive.  URRGGGGHHHH!
• the skill helped make it more aesthetically pleasing.  URRGGGGHHHH!

Choose 3 examples of each (hardware, software and online) and organise it into these sections.

Make sure you include all stages of the production process i.e. research/planning, production, post production and evaluation/feedback. 

Hardware

1 x Music Video, 1 x Website, 1 x Digipak

• Cameras (DLSR and Point and Shoot) – production
• Lighting Equipment – production
• Microphones – production

Software

1 x Music Video, 1 x website, 1 x digipak

• Premiere – post production
• Photoshop – post production
• Indesign – post production
• Bridge – post production

Websites & online technology could include:

1 x Music video, 1 x website, 1 x digipak

• Edublogs (WordPress) – evaluation
• Wix – production
• YouTube – research, planning, feedback, evaluation
• Twitter/Facebook/WhatsApp – production, feedback
• Pintrest/Gomoodboard/Canva – research, planning
• VoiceThread/Screen Castify/Prezi – research, planning, evaluation
• Google Forms – research, evaluation
• Online Tutorials – production, post production

• You should be specific about how you employed the technology. Be specific in terms of what you were able to achieve creatively & organisationally with these various technologies, such as…

  • Researching conventions in professional media texts
  • Gathering inspiration & sharing ideas
  • Production planning / inspiration
  • Production organisation & group communication / collaboration
  • Production techniques (Framing, camera movement, backdrops, lighting…)
  • Cropping / timeline editing
  • Using filters & image control
  • Using brushes and filters
  • Transitions / Colour Correction
  • Using key frames
  • Layering images / using opacity / blending
  • Stop motion
  • Converting / compressing files for different use (DVD, Online, Print)
  • Uploading and embedding media
  • Audience feedback
  • Tracking & recording progress

List of media technologies used and useful buzz words to include in your analysis

Please do not simply use logos / generic images, rather use images of you actively using the technology from your coursework blog (look at your CCR production reflections).  The music video clips should be a great source of evidence?

You could organise it in a chronological fashion i.e. technology used in Research/Planning and then Production/Post Production and then Evaluation/Feedback.

THIS TEMPLATE IS AN EXAMPLE OF HOW YOU COULD ORGANISE YOUR IDEAS.

Buzz words: copy and paste and then delete as you use them.

• Use: implemented, applied, engaged, used, tested, signed up, explored, investigated, analysed, planned, gauge, delegated, integrated
• Progression:  improve, extend, develop, enhanced, exentuate, analyse
• Create/creativity: develop, design, map out, collate, draft, experiment, aesthetics, design, layout, conventional, adapt, tweak, alter, amend
• Achieve: succeed, result, deliver, appropriate, win

EXAMINER’S COMMENTS

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