• 4 – 5 clear marketing techniques
• 2 – 3 impacts
• 1 link to website or video

Marketing

These are just a few ideas to use for case studies for exciting and innovative ways artists have managed to use marketing to raise their profile.  They are completely up to date so should be valued case studies for the essay.  The template for analysing the case studies is on classroom. If every student does one story then you will have a lovely library of examples to choose from.

Cross Media Convergence – when platforms work for each other i.e. music in a film, music in a video game.

Synergy – when music producers/artists work with other industries to endorse products or promote their own i.e. merchandise, branding, influencers etc.