October 1

Audience Profiling

I researched the magazine MOJO and their target audience, as preparation for my magazine. I have deconstructed the psychographics and the demographics:

PSYCHO-GRAPHICS: the classification of people according to their attitudes, aspirations, and other psychological criteria (their likes and dislikes)

DEMOGRAPHICS: statistical data relating to the population and particular groups within it, that cannot be changed such as gender, age

These both help the magazine to be successful, as it helps to demonstrate what the readers like and dislike, and therefore what would be good content to include in the magazine to meet Blumer and Katz uses and gratifications for media (entertainment, information, social interaction and personal identity).

It helped me to understand that the magazine is specifically target to the audience it is directed it, through its use of many things such as imagery, colours, designs and articles. In MOJO it has been targeted to suit its audience through the use of:

  • MASTHEAD: The masthead is large, but not the main focus of the magazine, this is the imagery of the arctic monkeys.
  • NAME: the word MOJO means influence or magic
  • COLOURS: the page is mostly black and white, with pops or red and yellow
  • DESIGN: the design is simplistic but stands out
  • ARTICLES: this issues contains articles on the Arctic Monkeys and many other rock artists
  • IMAGES: the image is of a popular rock band called the Arctic Monkeys which is the main focus of the cover.
September 30

Conventional design features of a magazine

We began to look at different magazine covers so that we could understand the conventional design features. These features are included in many successful and conventional magazines:

  • MASTHEAD: the title of the magazine, often very bold and big
  • PLUG: a selling point of the magazine that describes who it’s for
  • PUG: promotes something inside the magazine, often in a coloured shape
  • COVER STAR: the main celebrity star photographed on the cover
  • MAIN COVER LINE: relates to the main cover star, and what they are in the magazine for
  • COVER LINES: additional information often to the sides/commonly the left hand side of the page
  • INSETS: inserted additional photos onto the page
  • CAPTIONS: describe what the inserts are
  •  PRICE: gives the price of the magazine, often with the bar code on the right hand side.
  • BAR CODE: on the right hand side of the cover for shop assistant
  • ISSUE/DATE: gives which issue and when it was released.

Above shows a magazine that we looked at. It has some conventional features that we were able to highlight. The magazine also is missing some of the features such as a pug.

Without these features, a magazine to us may not appear to be a magazine, as it does not look as we expect it to, or how that we think it should look. Therefore when making my magazine, I must use these features to help my magazine be a success. It will help to draw people’s attention my magazine when looking at the shelf and convince them that that is the right one to buy. These conventions build the foundation of a magazine cover and also what the audience expect it to be. By looking at these magazine covers I have been able to see good demonstrations and different ways to use this structure, and also how to use it in different ways to suit different themes.

September 28

So… How can an image communicate meaning?

After looking at Camera Framing and Mise-en-scene I have now realised the factors that contribute to portray a narrative or meaning in photography or film.

Firstly Mise-en-scene is vital to portray individuals, groups, events or places in a certain way. It includes:

  • Costume
  • Lighting
  • Acting
  • Make up/Hair
  • Props
  • Setting

Without paying attention to all of these the meaning can become unclear to the audience, for example if a character was supposed to be sad, but the actor was smiling, the narrative/meaning would not be portrayed correctly, which would confuse the audience. This is why it is very important to plan out all of these factors, which I now know I must consider in any media that I will be producing.

Camera framing is also very important to demonstrate a meaning. Different angles and frames will convey a different meaning to the audience. This is why each shot must be carefully planned and considered, as an idea could be miscommunicated  to the audience by the camera framing used.

Representation is also very important, denotations and connotations, when planning and designing a piece of media. The connotation must be demonstrated clearly through the denotations for the audience to understand the narrative.

Overall, I have learnt that I must carefully plan for any media that I will produce, so that I can correctly communicate the meaning and narrative. This will help me with my planning and design as I will consider the way that I use Mise-en-scene and camera framing to portray a character/place.

 

September 28

The Camera Talks

Here is a mood board that I created of my final 9 images. I used hashtags to show:

  • The camera technique
  • The denotation
  • The connotation

For example the photograph in the centre uses a shallow depth of field to draw focus to the hand and confusion. The model reaching through the bars and darker lighting suggest that she is trapped. Also the model is not smiling showing her unhappiness and fear.

My favourite photo would be the one of the girl looking through the window. This is because the audience does not know what she is looking at or waiting for. This adds a feeling of suspense and fear, and makes the viewer inquisitive as to what she is looking at. I also like the fear on her face and the focus on the blinds, as you have to look at the image carefully to understand whats going on.

I think that I achieved my aim as the narrative of the photographs narrative can be understood by the Mise-En-Scene, camera techniques and angles. I also think that this will help me with my future work, as I can use and demonstrate the camera techniques I have used, and the narrative that I am also trying to convey. It also helped me to understand what makes a good photo, and which ones will stand out the most.

September 26

Technical Camera Terms

In preparation for our music magazines, we began to look at photography and how to work a DSLR. I learnt that there are 3 very important factors to taking a photo:

  • ISO (controls the cameras sensitivity to light and grain)
  • Aperture (controls the size of the hole and therefore how much light comes in)
  • Shutter Speed (the length of time the shutter is open for)

We then went to practice taking some photos and using these settings. Our aim was to use different:

  • Camera angles
  • Framing
  • Composition
  • Distance

But also to capture a narrative in our photographs!

My group got on well and we manage to master the settings of a camera! Here are the images we took below.

In our images, you can see where we have changed the camera settings, for example some were too bright so we lowered the ISO to reduce the light.

We tried to convey a narrative in our photos, as this was our main task, some worked betters than others. We also included the following in our photographs:

  • High vantage points (photographer stood above the subject)
  • Low vantage points (photographer stood below the subject)
  • Close ups (shot was framed and focused very close to subject)
  • Long shots (shot was framed far from main subject)
  • Long depth of field (all of subject and background in focus, aperture of f11 and above)
  • Shallow depth of field (only main subject in focus and background not in focus, aperture of f5.6 and below)

To convey the narrative we used facial expressions, gestures and lighting. For example we used a darker lighting in the image to create a more sombre mood, and the hand gesture of reaching through the bars to show that she was trapped and could not get out.

We also used the camera to help to show a narrative, using camera angles, distance and composition:

CAMERA ANGLES: this is the position that you are taking the photo from, and is very important to demonstrate a narrative. If the subject of the photograph is positioned below the camera (e.g. at the bottom of the stairs and the camera is at the top) it presents a sense of vulnerability about the subject. It also gives a sense of power to the camera.

DISTANCE: this is the position of the camera to the subject, this is mostly demonstrated through a extreme long shot, long shot, middle shot or close up. A extreme long shot/long shot can be used to present a sense of abandonment and loneliness. A close up can also be used to show a significant small detail, which would not be noticed in a longer shot such as something held in the hand/ a facial expression.

COMPOSITION: this is a very important factor in telling a narrative. A few examples are the rule of thirds, depth of field and lead space. The rule of thirds is a guideline applied to film and photography. It divides the photograph into 3 columns and rows and helps to draw ficus to the important factors and stop confusion. The depth of field also draws focus as you can blur the background to draw focus to the main subject, or allows focus to the whole scene/photograph, this is achieved by changing the aperture. Finally lead space allows somewhere for the narrative to go sand continue, it intrigues the reader instead of cutting the narrative of. For example somebody walking would be placed left of the frame to allow them to have space to walk into.

 

I think that our shoot went very well! We managed to capture some good, and varying images demonstrating the different compositions of a photograph. We also learnt a lot and how to use the camera settings to out advantage!

September 19

My image that uses mise-en-scene to communicate meaning

We were allocated our genre to research, by choosing out of a hat. My group chose the music genre of Rap. We began to research rap and find words and images that related to them. We discovered that most women rappers wear/look/act:

  • A gold chain
  • Sunglasses
  • Cap
  • Baggy Trousers
  • Jackets (Labelled)
  • Vests
  • Gold Rings
  • Tattoos
  • Slouched Body Language
  • Hair down

 

Made with Padlet

Please click on the image to see all the other images

I chose the image above as my final image as I think that it most represents the style of music rap. I think that the rapper is represented as wealthy, rebellious and arrogant. This is demonstrated through the excessive jewelry and ‘bling’and the confident position the rapper is positioned in.

I think that this image works better than the others, as I think that the light and shade on her face adds highlights and different natural lighting. I also prefer it as you can see the face more without the glasses.

Post it note activity

This image shows the post it notes made by my class, giving adjectives to describe the model for our shoot. They interpreted our character correctly describing them as:

  • Confident
  • Expensive
  • Rebellious
  • Uninterested

We used MES to portray our character in this way with:

  • COSTUME: the hat, glasses and jacket all fit the style of a rapper.
  • LIGHTING: the harsh light that appears on the face demonstrates their love for fame.
  • ACTING: the body language and facial expression demonstrates confidence.
  • MAKE UP: plain make up shows their confidence to wear any
  • PROPS: the microphone shows their role and love for rapping, and the jewelry shows their wealth
  • SETTING: plain background

 

Overall MES is very important to covey meaning and an idea/character. This has taught me that when I make my music magazine that I need to fully research and understand the message I want to convey.

 

September 18

Print Media that Communicates Meaning

Here is an image of Clean Bandit’s ‘I miss you’ tour, I have analysed and reflected the features of the poster as I have decoded the poster.

From this I have learnt that you must use Mise-En-Scene to help to communicate an idea to my target audience. Mise-En-Scene includes:

  • Costume
  • Lighting
  • Acting
  • Make-up
  • Props
  • Setting

This will help me with the making of my music magazine, as I now know what I need to think about to make mine appropriate and appeal to the target audience. This will help me to make my music magazine successful!

September 13

So…I’m a media prosumer

We all consume and create media everyday, even if we don’t realise it. This can be for many different reasons, as explained by Blumler and Katz with their Uses and Gratification Theory in 1987. Producers create media and we use media for Entertainment, Social Interaction, Personal Identity, and Information.

  • Information: Self education to suit personal needs; advice on practical matters; information on events or issues of personal interest; curiosity or general interest.
  • Personal Identity: Media reinforces personal values; models of behaviour; content explored to challenge, adjust or affirm sense of self.
  • Social Interaction: Identify with others to gain a sense of belonging; find basis for real life interactions; substitute for real life relationships
  • Entertainment: Escape; diversion; emotional release; filling time; aesthetic enjoyment

E.g. Netflix:
entertainment and aesthetic enjoyment
social interaction as we discuss our favourite shows and films with one another.
personal identity is shown through what you watch
information such as Documentaries allow us to learn and self educate

This mood board demonstrates the media platforms that I consume and create daily, from flicking through Twitter, sending Snapchats to reading the news in the Guernsey Press.

To make my music magazine successful I will need to consider the four Uses and Gratifications, to help me give the magazine a strong purpose. If the magazine fits into all four categories, then there will be something to target everybody, allowing the magazine to be enjoyed by all. This will help the magazine to be successful as it will have many purposes and suit many different readers.

September 13

The Media Ecology. Map of concepts and mediascape.

Here is an example of a Ecology Component that I created out of Lego with my group. It demonstrates how everything relies on each other to function

  • Without the reservoir the people have no water to drink.
  • Without the farm people have no food to eat
  • Without the prison the community would have no safety
  • Without the school the people would gain no education so would be unable to get a job
  • Without the solar power the town would have no energy
  • Without the compost the food wouldn’t grow

Media Ecology is ‘the study of media, technology, and communication and how they affect human environments.’

Here is a mind map of the concepts and mediascapes. It demonstrated how each of the elements rely on one another to continue producing media, and without one there would be a big impact on all of the others. My group’s focus was on the Creators impact.  An example of a system in the world is the Water Cycle and the Global Oceanic Currents.

When making my magazine, it needs to fit into the system. It requires thought to all of the elements to be a successful magazine.

For example the Government, it must abide by the rules set in place so that it can be published. Another example is the magazine needs to distributed so relies on the distribution centre.

 

Below are all of the other components of media ecology, and how they affect each other and are important to one another.

September 13

So… Hello Media Studies

As I begin my work in Media Studies, there are many skills that I am looking forward to learning and undertaking!

I am hoping to learn about…

  • The production of different types of media
  • Filming and editing techniques
  • How to make a Blog
  • How media ecosystems work

I feel like I have many skills that will already help me with my media studies

  • Photoshop and photo editing
  • Photography and work with cameras
  • Short film editing
  • Time management
  • Organisation

I think many skills will help me in other walks of life

  • Time Management
  • Communication
  • Group Work
  • Listening to and sharing mine or others ideas
  • Keeping up to date with Coursework