I began to experiment with mast head designs InDesign. I looked at different colour schemes and fonts that I could use to demonstrate the brand image. I decided that I liked the red or yellow colours the best as I think that they show the music genre the best and highlight the connotations of Latin music. I also think that the exclamation mark adds to the sharp Latin style of dancing and the strength within the Latin music. In these mastheads I tried to portray the Latin Vibe, and the connotations of the sun, the beach and the heat.

I personally like the top mast head and the masthead with the yellow U. I think that these are my best designs, as I think that they effectively show the genre.

I made a Pinterest mood board to give myself ideas for my music magazine. I looked at different layouts, font, colours and imagery that could inspire me when designing my own magazine. This research has helped me to understand and look at different ways that I could design my magazine and different styles that I could use.

Please click on the image to see the full board.

To understand more about my audience profile, I made a dating page for a member of my target audience. This helped me to really understand who my target audience was and how I could aim my magazine towards them and their personality traits, and things that they will have in common.

This has helped me to make my own magazine, as I now know the likes and dislikes of my audience. The reception Theory by Stuart Hall explores how when ideologies meet, meaning is made. This is due to the crossing over of the producers ideology (encodes) and the audiences ideology (decodes). I looked at:

• Demographics: who they are
• Psychographics: their personal ideologies
• Situated Culture: how and where they could consume the text
• Cultural competence: their previous cultural understanding and experiences

A preferred reading is when the audience responds to the ideas in the way the media producer wants them to. For the preferred reading I need to make sure I am encoding everything that they like so that the audience can decode it, this will then make my music magazine successful. Otherwise the text would be oppositional and would be rejected by the audience.

The  demographics of my target audience are that they are young, mainly women, and fans of Latin Music. They like to be busy and always doing something, they love going to festivals, dancing, and the beach. Their personal ideologies suggest that life is about having fun and enjoying yourself, nothing should hold you back. Their situated culture could vary depending on their age, but mainly online or in printed media.

For my magazine I chose the music genre Latino. I chose this theme because it was very upbeat and I enjoy this music myself. I like the styles and moods surrounded with this genre, such as happiness and summer as well as the music.

My magazine is going to be called “Escucha”. This means listen in Spanish. I think that this is a suitable name for my magazine as it catches peoples attention, and is a command word telling that this is something that they must do. I think that it is unique and suits the Latino style well. I thought of many different names, but I think that this one is the best suited.

Here is some research that I did into my music genre and the connotations of it. These words are all related to or thought of with the music genre Latino.

For my magazine to satisfy Blumler and Katz’s Uses and Gratification Theory, it must include many other factors. Such as interviews for information, fashion for personal identity, fan forums for social interaction and tours for entertainment. This will help to make my music magazine successful as it will target the desires of the audience and therefore it will interest them.

My Mission Statement: 

“Escucha” is the top magazine for any Latino fans! We include exclusive interviews from your favourite and upcoming bands and artists! We give you the top Latino charts and more! Escucha will also support and grow your passion for Latino music. We allow our readers to express themselves and fall in love with Latino music.

For this magazine I have completed a textual analysis of a front cover of one of their magazines. I have researched and discovered the demographics and psychographics of typical ‘mixmag’ readers. For example I have establishes that many are young, free spirited singles whop love to party and have fun, falling into the millennial category. Below is a spider diagram that I created demonstrating the target audience of ‘mixmag’ and many of their common factors.

The magazine conveys a simplistic and exciting atmosphere to the audience, the readers would be excited by the contents of the music magazine demonstrated on the front. The front cover is specifically designed to suit the target audience, for example the dark imagery conveys the darkness of inside a club or bar, where many of the audiences would often find themselves. The image is also of a man dressed quite smartly, but his shirt is undone highlighting the class of the readers as they are not the upper middle class. The baby pink colour used could be to attract the high number of women readers, as well as the imagery of the man with his shirt unbuttoned.

This has helped me to understand that I must carefully research my target audience before designing my music magazine. This will help me to make my magazine suitable for my audience and demonstrate to them why they should buy the magazine. I can do this by getting to know my client base, which will then help me to understand what they would look for in a magazine. This will make mine successful as it will suit the target audience and would therefore cause more sales. From my previous work, I know that I will also need to think about Mise-En -Scene for the photographs that I will take for my magazine, as this will affect the front cover for the target audience.