This is our first draft for our stars social media page. I have been really enjoying making this instagram page and designing posts and collaborations for our star. We decided to  design a beats X meg collaboration as our star was wearing beats in one of our recent shoots so it was easy to do. We made sure to design our page around being conventional to our genre and making sure the colour scheme reflects EDM. We have stayed active on the account as this is important for a star to do in order to give their fans the personal interaction they want.

so far some of our posts include sneak peaks into one of megs new releases and music video as well as casual pics from our star at a festival making her seem more ordinary to fans and speaking about her interaction with her listeners. By designing a collaboration with beats by dre this is an example of synergy as the star is gaining more attention by working with other brands which attract the same audience. We have included links to eventbrite for tickets to her performances as well as store links to buy the stars merch, this is important as these links create a call to action for the fans. We have also received interaction through this instagram from followers asking whether products are sustainably sources and whether they support any charities this has been important to be able to share this information with our fans as it may draw them closer to the star knowing they are in support of charities and ethically made clothing.

 

Here are some of the stories which we have posted on our stars account so far. We designed merchandise for our star and use the publicity of a social media page to advertise this as it gains the attention of her fans as well as working as marketing for the star when the fans buy and wear this merch they are promoting meg as a star.

Going forward with our social media page we would like to continue the countdown to the release of our stars album as well as involving our star with more cross media convergence such as a radio debut and potentially more collaborations with brands such as ASOS, we may also create a collaboration with another EDM star as this is another very successful way to gain our upcoming star some more attention. We are also looking to include some more interactive elements in our page such as a Q&A on our story to answer any questions fans have about the star.

click image to see PDF