A important step before beginning our marketing campaign through instagram was to plan out the posts, events and brand collaborations that we were going to promote through our stars instagram. In order to do this we created a timeline consisting of the posts which we are going to do to create our campaign, this makes it easy to know what we should we posting and when so that our social media page successfully promotes our artist how we want it to. In our timeline we ensured that we have posts which will build excitement up over time towards release dates and events our star is holding. It was also key to make sure we had posts which allow for social interaction such as Q&A’s and planning meet and greets which make the star seem more ordinary towards their fans but also promoting world tours and merchandise which show the star to be a extraordinary image. The social media page needs to be informative but also entertaining for fans. The posts need to be designed to high standards and exciting in order to go viral and create a buzz around the star. The page also needs to follow the steps of AIDA – attention, interest, desire, call to action. This refers to a post needing to be able to catch the attention of fans and intent them to view the post, give them a desire to interact and then have a step which allows them to interact, for example buying the merchandise by having a link available.