A music video plays a huge role in the promotion of an artist and their music which is why most artists will put most of their money into. A music video is like a long advert which can get people talking and create a star image for themselves. As Richard Dyer would claim that a star must appear extraordinary to the audience but at the same time must also seem ordinary so a music video is an effective way in creating this paradox star image. Looking at different music videos throughout my life as a media consumer I have identified that there are many music video conventions depending on the genre. One convention for example is most videos are usually have a duration of around 3-4 minutes however we are seeing a change in this with newer videos being much shorter as a result of social media like tiktok. There are 3 types of music videos: narrative which is solely story based with no lip syncing and the artist usually isn’t seen, performance which is a video with no narrative just a performance lip sync from the artist and then a mix of both which is the most common. There is also 3 types of narratives a music video may have: amplification narrative, a narrative which is inspired by the song but adds a different element, disjunctive narrative which is were there is little to no relation to the song and illustration narrative which is a narrative that very closely reflects the lyrics. Below I anylsed 3 different types of music videos looking into how the star and genre is represented.
![](https://blogs.grammar.sch.gg/aimeestrobl/files/2023/04/Capture-1024x601.jpg)
Thinking forward, looking into professionally made music videos gives me an insight on how the use of mis-en-scene and narrative can represent the star/stars in many different ways which will be very useful for when I begin to look into planning out my music video. I now can begin to think about how I would use narrative and mis-en-scene to reflect my genre and how I want to construct my star image.