AIDA (attention, interest, desire and call to Action), entertainment, information, personal identity, social interaction, uses and gratification, integrated advertising, promotion, viral/guerilla marketing, technical conventions, USP = ALL THE KEY TECHNICAL CONVENTIONS TERMS YOU CAN INCLUDE.
Research Task – Group task
As a group, choose a Facebook page for an artist, similar to yours or your can choose your own artist in real life.
Using all the termsyou now know, script and record a Screencastify of your star.
Answer these questions during the Screencastify:
What is conventional about the page in terms of technical conventions (use terms).
How does the Facebook page encourage AIDA (Attention Interest Desire Action) through its design and content?
How does the Facebook page enable the audience to find Uses and Gratification.
How does provide its users with opportunities for Entertainment, Information, Personal Identity and Social Interaction.
How far is the Facebook page a good example of integrated advertising and how far does it encourage it to go ‘viral’ and use ‘guerrilla’ marketing to help promote its star?
Use key terms related to star image i.e. extraordinary, ordinary, paradox of the star and also key terms related to audience i.e. encode, decode, preferred reading etc.
Draft 1 needs to be assessed in relation to the assessment criteria in the powerpoint in the blog – you need to award yourself a grade once you have assessed it. You can simply cut and paste the analysis and then insert your own examples from your text.
Draft 2 needs to be up Monday or Tuesday so that your teacher can do a screen castify on it.
Draft 3 needs you to print it off and then put it in a case – take a photo – then do a quick survey amongst friends asking which of the 7 genres it represents. Present this research as evidence that your star image, metanarrative, branding works.
We move on to the Social Media page next week – SO LOTS TO DO. Tuesday afternoon would be a good place to start?
WE MOVE CLASSROOMS IN 2 WEEKS SO ALL YOUR PRODUCTION WORK NEEDS TO BE COMPLETE BY THEN UNLESS YOU ARE PREPARED TO SPEND LUNCHTIMES, AFTER SCHOOL HERE….WHY NOT?
Before your video goes on the home page, some of you will need to add some extra ‘pazzazz’ to your performance sections – particularly those done in the studios and at the moment, might seem a little ‘static’, ‘flat’.
Why not have a look at these quick and easy effects? It might make all the difference?
When you are laying out your digipack, you should use a template that would be used by professional printers. This template has clear guides for size of each of the four panes your need to design as well as the spine. Or better still, measure our cases and create your own templates in Indesign so that you can be sure it fits.
It is some time since you used Indesign and Photoshop.
Here is a slideshare with links to some of the basic skills.
You can manipulate your photo in photoshop before exporting and placing into Indesign.
The tool bar at the top has a category called FILTER. In here you will find all kinds of presets to change how your photo looks – adding presets to make it look like a pen and ink drawing, mosaic etc. You can also use the Liquify tool to alter the image – real photoshop territory and make eyes bigger and legs shorter etc.
The other tab on the tool bar called IMAGE options to change the colour to black and white, add gradient shadow to the background and change the exposure etc.
This website has lots of ideas from artists and media makers around the world. It might just offer you some inspiration for your MES – remember simple but meaningful use of MES could make all the difference: some broken plates, antique books, a bright red balloon, tattered armchair, sleek hair do, interesting window frame, bright red lipstick, beaten up car etc.
However, be careful not to over stretch yourself. Look at previous student’s work and see what is likely and possible. You may have to ‘cut your cloth’ (planone’saimsandactivities in linewithone’sresourcesandcircumstances) and do something simple and brilliantly as opposed to attempt something spectacular but badly.
Here are some links to some specific pages that could whet your appetite:
DP Backgrounds – be creative – get out and take shots!
Click on this link to open a file with all kinds of backgrounds that I took at home last night. As blank canvases they are not particularly exciting but take them into photoshop and play with the filters and liquify and you could end up having some really funky backgrounds for your Digipak.
You have to get some shots in – experiment and look for angles, perspectives, textures and composition of random objects.
This week you should be planning, executing and producing your Digipak. Make sure your planning is precise and comprehensive. All planning documents should be uploaded to the blog. You will have to organise your group, models and performers. Remember you have fewer lessons this week so you need to work in a focused manner.
Attached to this post are links to shot lists, agendas and digipak templates.
You should also use Adobe Indesign to create your templates. You can choose one from the list.
Use Photoshop to amend, edit and manipulate your photos and Indesign to construct the actual Digipak.
You must also include your contact sheets in the blog and give an overview of which shots you finally choose and why. Make copies of the PMA and RA sheets.