For this task I needed to explore how digipaks are designed to work as part of a multimedia package to support the launch of a new album. To analyse media like this you have to look into the blueprints of the album and thoroughly underline the denotations and connotations of the album. Below I have decoded an album cover (front and back) to get a deeper understanding of the technical conventions that are included in this form of integrated advertising.

As we are coming up to creating our own digipaks this task will help me massively in understanding the technical conventions of an alternative indie rock album. These conventions, or stray from conventions for some artists, help to represent the star image of the artist and reflect on their genre. We need to fully acknowledge who and what our star image is all about so that we can create a digipak that conveys the correct artist portrayal to our target audience consumers.