After lots of planning and producing here is our final promotional page for Nova’s new album ‘euphoria’. (Click images to view)

Whats New?

• We finally realsed the tour poster/dates as live events are the main source of revenue within the industry and is also the most fufuilling way a fan can ‘complete the star’ (Dyer)
• Furthermore, we promoted the realse of the album in a vinyl addition which fits so well with our retro-nostalgic branding but also another stream of revenue as artists don’t make a lot of profit through streams instead mainly selling hardcopies
• We used a video of Nova inviting her fans to join her in a live stream event, where fans can tune in and listen to ‘euphoria’ alongside the star herself- which is a great way of social interaction (Blumler and Katz) and way of showing her ordinary side (Dyer)
• We added  another charity post around fast fashion and linked her depop account so fans can buy her old clothes which is a charitable way of building a connection with her fans as well as a way for the audience to reinforce their personal identity (Blumler and Katz)
• We added some BTS pictures of the process of making the album of ‘euphoria’ like BTS pictures from the album shoot as well as the songwriting creative process- this really creates autheticity through the audiences eyes

Overall, we have produced a social media page following AIDA (attract, intrest, desire and action) in order to promote the upcoming album of the our star Nova Strobl. Most of the posts all visually pleasing and engaging and moreover they all direct the audience back into the linktree in her bio where all her products, like music video and collbrations, are so fans can “buy into” this star we have carefully constructed. Blumler and Katz would also applaud this page as there are aspects in which an audience can be entertained, socially interact, reinforce their personal identity and be informed- overall creating a very engaging social media promotional page for our target audience demographic of young teenage girls.

Here is our draft 2 for our social media page we have added more posts and stories to fill our feed. We have asked our teacher for some external feedback to ensure we are along the right lines of producing a successuful campaign and promotion for Nova’s upcoming new album ‘euphoria’.

Summary of Feedback

• Good interactive aspects of the account especially the Q&A
• Rating scales were good and effective
• Need to check spellings in some of the stories
• Good encouraging of fans to use the hashtags
• The reveal of our track list was very clever
• We could add more scrolling posts
• We need to end our social media page with the digipak release

From our feedback, it’s evident we have made good progress so far in creating an engaging page following Blumler and Katz uses and gratification theory creating a feed that can facilliate ways to reinforce the audiences personal identity, inform, entertain and a way they can socially interact to ensure we have maxium audience engagment. Thinking forward we shall continue populating the feed with new and intresting posts to create a buzz around the upcoming realease and construct this fun, ordinary and extrodinary (Dyer) star image as well as doing a proof read and making ajustements to the spelling errors she noted.

Here is our draft 2 for our social media page we have added more posts and stories to fill our feed.

(Click image to view page)

Screen Recording of Stories + Reels

Whats New?

• We have promoted the realese of the music video and have realesed the track list of the album via a promotional video/reel to build excitment and anticipation within the auidence
• We have added some interactive features like a poll and a Q&A to create some fan to artist interaction creating a sense of community and fandoms (Jenkins)
• We now havesome cross media convergence with Billboard magazine sharing sneak peaks for the upcoming album which again helps build excitment and awerness of the album release
• We linked the ‘Last Friday Night’ into Nova’s link tree and added the call to action in the caption of the realease post (AIDA)
• We shared some BTS on the music video to showcase an ordianry star image (Dyer) of Nova also building a sense of exclusivity for the followers/fans who engage with this post

Whats Next?

• We are planning to drop the tour poster as this is the most profitable way to genrate some revuene and is a way the ultimate fufulling way an audience can interact and see Nova in person ‘completing the star’ (Dyer)
• There will be a merch competiton were fans get to design and create the merch in order to win 2 VIP concert tickets, this will ensure our audience really feel included within the brand creating a sense of fandoms (Jenkins) and loyalty
• We will be hosting a live stream listening party were fans can join Nova in listeing to her new album which is a great way of social interaction (Blumler and Katz) between the star and her fans
• We will be doing some more cross media convergence with Nova on a talk show promoting the upcoming realse of her new album as well as showing off her fun care-free star image representation with the silly games they do on the shows

Thinking forward, we have a very strong plan of what we need to complete and finsish for our final draft and we thought it would be benifcial to revieve some teacher feedback to see if we are on the right tracks or if there are any tweaks and improvements needed to be done.

Here is our first draft of our social media page we created of our star to promote and market the upcoming realse of her new album ‘Euphoria’. We chose a consitant colour scheme of purple, blue and pinks and followed a retro nostalgia theme to fit our brand identity by including props like a vinyl and digital camera. So far we have realsed teaser posts hinting at an upcoming album as well as a teaser trailer for the music video. Moreover, we have included some synergy with the brand Juicy Couture which is a very nostolgic brand inkeeping with our brand identity.

Posts

Stories

Here is my personal self assemnet and reflection of our Draft 1, click to view as a PDF

Upon reflection we have made good progress so far and we have successfully  linked elements from our music video as well as digipack to overall create a sense of brand cohesion. Thinking forward we need to include some more interactive features and start designing images/posts to promote other ways to make money like tour dates, physical copies and merch as within the music indusrty this is the main source of revenue to the actual music they make.

To create a successful campaign it was important to create a timeline of all the post/stories we will upload leading up to the release of the album.

From researching other pop artists and looking at how they promoted their album releases we have carefully crafted a conventional promotional timeline as well as adding some extra non conventional features like our competition or live stream listening party for the fans to further amplify AIDA (attraction, interest, desire, action) and to ensure we stand out to an audience.

Summary 

• To really push our USP of being a retro-pop album we will make sure all our marketing posts are cohesive to this brand identity perhaps introducing elements of nostalgia within our media language choices in posters or teaser trailers.
• Teaser trailers using the instagram reels feature will be seen within our campaign will add a more dynamic, interesting and entertaining ways to promote the album rather than just normal posts/behind the scene pictures
• We are planning on doing a merch design competition were we will get fans to design some merch with the winner getting free concert tickets.
• We have included some aspects of synergy with clothing/fragrance brand collaborations with Juicy Couture which is a brand that fits the nostalgic vibe of our campaign- this is a way to reinforce an audience personal identity (Blumler and Katz).
• We have also included some cross media convergence to promote the album with having an appearance on a talk show as well as featuring in a magazine- sharing sneak peaks of the upcoming album release.
• We will be doing Q&A sessions on our artists instagram stories as it’s a way for the audience to have social interaction (Blumler and Katz) with the star also constructing this ordinary star image (Dyer) 
• Once the album has been released, to further promote our star will be hosting a live listening party on instagram live stream were fans can join and listen to the album with the star allowing them to comment, talk and share their opinions to other fans as well as the artist

Thinking forward, we decided to move the album sneak peak/release date to the second post as we believed this is the most efficient way of promoting the album and gaining attraction as well as excitement for the album. Now we have a plan we can begin populating the social media page and start designing our promotional posts.

To research how an audience interacts with a social media page I decied to dive and anyalyse a musican simular to my star and see what she utillises to genrate engament and promote interaction.

The star I have chosen is Olivia Rodrigo, who is a famous pop singer with the same audience demographic of my star being young teenage girls.

Click to view ScreenCastify

Click Here to View the Script 

This research has not only be very useful in recognising key techincal conevtions of a social media page but has also given me an insight of what we need to include to create an engaging social media page for our star. For example, I have noted that Rodrigo used very good mix of posting promotional material as well as her ordinary (Dyer) life which really creates this authentic feel which to an audience is much more enticing to interact with then just a whole feed of advertisments. From this I have now gained lots of knowledge of what a well executed social media page looks like so I now know what I need to include in my promotional page as well as changing certain aspects up to make our promotion stand out in more boosting audience engagment and interaction.

Before we begin planning a marketing campaign on social media it’s important that I did my research on the key features of instagram and how the social media platform is conventionally used to construct their star image as well as promote any projects like albums or tours.

Some key conventions are:

• Profile Picture
• User Handle
• Highlights
• Reels
• Bio
• Follower count
• Posts (pinned or carousels)
• Verification Tick

I chose to analyse Tate McRae instagram page and feed as she is within the same genre of my star as well as has a similar star image that I’m aiming to construct. Therefore, I also chose her as I know she currently is promoting the new release of her album coming in December so it will be interesting and useful to see any techniques of promotion to really get a sense of whats conventional.

Blumler and Katz would push forward for stars to use social media platforms like instagram as it allows ways for an audience to be entertained, informed, reinforce their personal identity as well as give them a platform to allow for social interaction. For example, fans can all comment on the artists posts meeting fans alike as well as possibly communicating with the star themselves with using direct messaging and comment replies. Furthermore, Dyer would agree as it also serves purpose in the construction of this ‘Paradox of the Star’ identity allowing ways for the star to appear ordinary yet extraordinary easily as stars can use stories to post real time clips of their day to day lives.

Social media marketing, is evidently a very popular and efficient way of marketing due to its cheap, easy and accessible nature. My team collectively decided to promote and market the album on the platform of instagram as it not only fits our target audience age demographic of young adults/teens but also the platform we are most familiar with.