In order to understand how to create a successful and conventional social media page we had to research and look at an artist similar to our star’s social media page. We decided as a group instagram would be the most conventional for our artists due to the chill vibe of instagram and the layout and filters being conventional for our genre and artist. We chose to follow Zach who is a member in the band American Authors which is the band that our music video song is by and also the artists most of the songs we will be using on our digipak.
We wrote a script in order to cover all of the key elements needed to create a unique but conventional page as well as thinking about what our audience would be expecting through the genre etc. We then put this script into a screen castify.
These are some of the key elements we wrote about:
- What is conventional about the page in terms of technical conventions (use terms).
- How does the SMP page encourage AIDA (Attention Interest Desire Action) through its design and content?
- How does the SMP page enable the audience’s Uses and Gratifications?
- How far is the SMP page a good example of integrated advertising and how far does it encourage it to go ‘viral’ and use ‘guerrilla’ marketing to help promote its star?
- How is the star represented – ordinary, extraordinary, present and absent
Part 1:
Part 2:
This task will be useful when creating our social media page as we now know key elements as well as important aspects, tools, filters and other ways to make our social media page conventional and suit our genre.