Category Archives: Social Media Page

Social Media Page Draft 2

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Below you will find our teacher feedback which was sent to us via a screen castify.

 

Here are the new thhings we need to include in our social media page in order to make it better:

  • change and make the photos more interesting as they are a bit dull
  • Add in more introduction to the posts
  • More obvious merchandise link
  • Picture of band member used elsewhere
  • put in a Tease for front cover of album
  • TLC with aesthetic of posts
  • try to create a Guerilla marketing campaign
  • Tour dates need to be released
  • try to include some Synergy
  • Performing somwhere else
  • Tour dates and tickets on sale and link to these
  • try to use Cross media convergence

Social Media Page Draft 1

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This is the first draft of our social media page, so far we have included an array of work such as:

  • Cross media convergence
  • synergy
  • gurilla marketing
  • interactuve website
  • interactive stories (polls and Q&A’s)

Here is a slideshow which includes al of the posts as well as the stories, audience engagement and synergy we have included in our social media page so far.

This is our draft 1 of our social media page

By refelcting on our first draft of our social media page we will be able to include more of the areas of a realistic social media page we are missingn currently. This will make our social media page more realistic and make our star image’s profile believable.

For example we want to include a radio interview clip and advertise this new way of promoting our artists and our album.

Timeline and Marketing Ideas

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In order to stay organised and on top of our work load, we created this poster with post it notes. The post notes are in order of when we will post each post. We first started by deciding what types of post we wanted to start with, we decided that having a group band photo was the most conventional for our genre and group for our genre. We then thought a good way to start would be introducing each member of the band including a studio photo of them and a natural more relaxed photo of them.

 

We have included ideals such as:

 

  • Story content 
  • Merch content 
  • Website content 
  • Polls 

 

These will all keep our audience engaged with our page.

Analysis of a Social Media Page

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In order to understand how to create a successful and conventional social media page we had to research and look at an artist similar to our star’s social media page. We decided as a group instagram would be the most conventional for our artists due to the chill vibe of instagram and the layout and filters being conventional for our genre and artist. We chose to follow Zach who is a member in the band American Authors which is the band that our music video song is by and also the artists most of the songs we will be using on our digipak. 

 

We wrote a script in order to cover all of the key elements needed to create a unique but conventional page as well as thinking about what our audience would be expecting through the genre etc. We then put this script into a screen castify.

 

These are some of the key elements we wrote about:

  1. What is conventional about the page in terms of technical conventions (use terms).
  2. How does the SMP page encourage AIDA (Attention Interest Desire Action) through its design and content?
  3. How does the SMP page enable the audience’s Uses and Gratifications?
  4. How far is the SMP page a good example of integrated advertising and how far does it encourage it to go ‘viral’ and use ‘guerrilla’ marketing to help promote its star?
  5. How is the star represented – ordinary, extraordinary, present and absent

 

Part 1:

Part 2:

 

This task will be useful when creating our social media page as we now know key elements as well as important aspects, tools, filters and other ways to make our social  media page conventional and suit our genre. 

 

Social Media Page Terminology

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In order to create and design a successful and realistic social media page for my studies I needed to do some research on an artist similar to my artists. Firstly I went through a list of artists that share the same genre of music as my band. I chose Conan Gray, a Canadian indie pop artist with a following of 6.9 million. I chose this artist as his social media page is similar to how I want my social media page to look aesthetically. I also chose instagram as my form of social media as it is what my chosen band posts on the most therefore is the most appropriate.

From doing this task I discovered that some connotations of this social media page include:

  • Name of artist 
  • Posts with captions
  • Promoting themselves 
  • Links to more information 
  • Tour posters 
  • Merchandise advertisement 

I will now be sure to include these key conventions in my social media page. This task was helpful and vital in order for me to create a conventional social media page.