This is our final Draft for our music video:
As you can see below we have now finalised and published the last draft of our music video. Our music video we hope and believe is entertaining, conventional and genre supportive for our audience. We hope we have given the audience both what they are expecting and more from this music video.
Our music video is inline with the key repertoire of elements in a traditional music video for example; lip syncing, editing to the beat, transitions, jump cuts, different camera angles, a variety of shot distances, range of location and good MES. We included these key conventions in our music video to make sure we understand what the audience are expecting, without including the repertoire of elements we would be at risk of the audience rejecting the text and not watching or liking our music video.
To be ‘ the same but different ‘ in our music video we used heavy MES in our performance. This was a risk as we hadn’t seen it much in our genre before however we were confident we could make it work for our target audience. We used both narrative and performance however due to our long storyline we now agree our music video is more narrative based then performance. However upon reflection if our music video was narrative heavy then the storyline would not make sense and the audience would reject the text. Both our narrative and performance had very different structure and costuming however we believed this to have worked well.
The stars are represented as extraordinary as Dryer proposed in his theory as they are seen as strong confident and playful individuals in the performance with the bold and eye-catching shirts portrayed. The stars in the narrative (the animals) are seen as sad and helpless until the girl helps them get back on their feet playing with her and having fun as their home is not being destroyed.
Our group is happy with our music video and what we have produced and are confident it is how we want it to look. We believe that it follows the traditional conventions of a pop music video as well as adding our own takes when possible. We enjoyed this project and hope that our audience will enjoy it.