Improvements:

• Tour dates
• What the posts mean
• Keep audience interaction
• Put in a quote from Laura
• Tie picture of Laura and Harry in with endorsement
• Link for the merch needs to link somewhere

Self Feedback:

• Content – Some additional teasers on the Instagram story which is conventional in the pop genre.
• Synergy – We have created links which lead to charities and to the merch.  We have also created a gif for the music video.
• Timeline – There is a sense of excitement leading up to the release date of the album with pictures from the shoots and images of featured artists.
• Cross Media Convergence – The star has done a radio interviews, as seen on an instagram post.
• Promotion Of Live Events – A tour has been announced, with the tour poster up on a post on the starts Instagram page.
• A Call To Action – There are links to merch, this is where the star will make revenue, also links to Spotify, where the star can also make money due to all the streams from their fans.
• Ordinary/Extraordinary – There is an insight to the ordinary lifestyle of the star as he posts a picture of him with friends and a beautiful view of home island.
• Interaction/Engagement – The star has done live chats to keep the fans keen and ready for more content and more new music.
• Issues & Charities – On the page there has been posts and Instagram stories about ‘Black Livesm Matter’, and how the star is supporting the charity.