Media is used for many reasons, for example:

• Entertainment
• Social Interaction
• Personal Identity
• Information/Surveillance

I use media for all of these listed above but especially for entertainment and information.  I listen and watch to Skysports to catch up on all the highlights in sport that I have missed, Skysports also entertains me and so does Netflix where I watch lots of films of all different genres.

I have made this collage to show what entertains me (Netflix to watch films), what gives me information (Talk Sport), how I interact with others (Snapchat to message others) and my personal identity (NBA).

The Blumler and Katz theory is what the audience do for the media, for example:

• I watch Skysports, I am a viewer
• I react to people’s posts on Instagram

I am helping media companies everyday by watching and reacting to their media, this makes them money and eventually a profit.  This knowledge will help me when I create my media because I now know that the audience must enjoy the media I create if i wanted to make a profit from it.

When making media I will be mindful of the audience and the age category that I create my media for so that it is appropriate for the audience.  Also I would give the audience as much to use as possible so therefore they don’t get bored of the same type of media each and every time.  This means I can maximise my profits and to then keep the system flowing so I then keep making money.