This is the first time which I have annotated and analysed the different conventions within a digipak. I used Clean Bandit’s album ‘What is love?’ as they are a similar artists to Rudimental. This allowed me to pick out different things within the images that conveyed different meanings in what the artist wanted to portray. Now that I know what is needs to be include within a digipak such as barcode, copyright information and information of the contents of the album- I will be able to use my knowledge of the different conventions and include them when creating mine. The album cover is quirky and playful which infers that the artists are off beat.

Some of the technical conventions of any digipak, not specific to a genre,  include:

• Imagery
• Album title
• Name of the star or band
• Spine
• Copyright information
• Barcode
• Track names